Morma® began as a cozy local shop in the heart of Jordan, offering eye contact lenses to its loyal customers. But like countless others, the global upheaval of COVID-19 pushed Morma to reimagine its path forward. As businesses rushed to embrace the digital age, Morma’s team seized the moment, embarking on a bold journey to transform their beloved shop into a dynamic online presence.

This was more than a pivot, it was a reinvention. Partnering with Morma from the start, I helped craft a brand strategy that seamlessly intertwined with product development, ensuring every step was guided by deep audience insights. These insights, drawn from thoughtful qualitative research, became the seeds of innovation, shaping key product decisions and positioning Morma as a wearable brand designed for everyday elegance.

With the strategy firmly rooted, the creative floodgates opened. I developed a vibrant messaging framework paired with a versatile design toolkit ready for launch. From a full identity system to captivating product and lifestyle photo libraries, web templates, digital ads, and social media spots, every detail reflected a dynamic new vision for the brand.

The visual identity thrives on the interplay of contrasts: design meets engineering, precision dances with energy, the obvious mingles with the understated. These counterpoints fuel Morma’s renewed spirit, a rhythmic pulse of daring experimentation. The reimagined brand doesn’t just honor the shop’s legacy; it catapults it into a bold, global future.

Morma is no longer just a shop; it’s a statement, a movement, and a leap into the ever-evolving world of fashion wearables. Together, we’ve crafted not just a brand, but a story of transformation, ready to inspire and engage on a global stage.