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  • Client: NEOM
    Agency: Shoot The Moon
    My Part: Creating the Illusrations and help buidling the layout
    Project: MAGNA Coastal Development
    Location: Gulf of Aqaba, Saudi Arabia
    Duration: 14 days
    Case Study: Unveiling Magna: NEOM's luxury coastal destination

    A journey through Magna, NEOM's premier new destination set along one of the world's most beautiful and undiscovered coastlines.

Nestled in the untouched waters of the Red Sea, in the remote northwest of Saudi Arabia, Magna emerges as a bold new ‘rough luxe’ destination, a place where life is reimagined and innovation thrives. Positioned near NEOM’s visionary city, THE LINE, Magna invites you to step into a sanctuary of possibility, blending luxury with the raw beauty of a protected conservation zone. It’s not just a destination; it’s a mindset, where every detail is designed to maximize life’s potential.

To showcase this groundbreaking coastal retreat, an infographic was crafted to capture its essence, dynamic, immersive, and forward-thinking. It highlights Magna’s unmatched features, pioneering sustainability efforts, and the economic opportunities it unlocks, all while painting a vivid picture of the transformative experiences waiting within. What does it mean to truly live in harmony with nature, luxury, and innovation? Magna offers the answer.

Challenges

1. How do you distill the vast world of MAGNA, its breathtaking destinations, bold sustainability strides, and cutting-edge innovations, into a story that feels both simple and compelling?

2. The task: Craft a visually captivating infographic that captures the spirit of MAGNA, a brand where luxury meets innovation, and every detail tells a tale of elegance and progress.

Strategy and Execution

1. Research and Understanding: Dived deep into MAGNA's world—its sustainability, economic impact, and luxurious essence. What makes it tick? What sets it apart? Every detail uncovered was a piece of the bigger puzzle.

2. Concept Development: Breathed life into 3D renders, transforming them into captivating, story-driven infographics that spark curiosity and invite exploration.

3. Design Elements:

  • Color Palette: A blend of elegance and sophistication, mirroring the harmony of luxury and nature’s beauty.

  • Icons and Graphics: Bespoke designs that tell the story of hotels, residences, sustainability, and economic vitality—each a visual touchpoint with purpose.

  • Illustrations: Clear, inviting, and visually delightful, striking the balance between simplicity and charm.

  • Typography: Sleek, modern fonts that guide the eye effortlessly, ensuring every word resonates.

4. Content Creation: Distilled MAGNA’s essence into concise, compelling narratives. Every word aligned with the vision, every sentence a reflection of clarity and intention.

5. Feedback and Revisions: Presented bold ideas, embraced collaboration, and refined designs to embody the client’s vision seamlessly. Each iteration brought us closer to perfection.

Results

1. Positive Reception:

  • Like a beacon of clarity, the infographic dazzled with its sleek design, stunning visuals, and rich, detailed storytelling.

  • It wove the tale of MAGNA’s luxury and sustainability with such finesse that it left viewers both informed and inspired.

2. Increased Engagement:

  • The launch campaign ignited a spark, driving impressive engagement across social media and the client’s website.

  • The infographic became a digital wildfire, shared far and wide, amplifying curiosity and excitement around the MAGNA project.

Conclusion

The MAGNA campaign was an innovative project that turned challenges into opportunities for creativity. Through bold design, meticulous research, and collaboration, we crafted an infographic that told MAGNA’s story with precision and imagination. This campaign highlights the power of passionate, boundary-pushing marketing to transform ideas into impactful results.

Contact me

hello@yousefbanihani.com | +(962) 788 26 5058 | World Citizen