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  • Client: NEOM
    Agency: Shoot The Moon
    My Part: Creating the Illusrations and help buidling the layout
    Project: MAGNA Coastal Development
    Location: Gulf of Aqaba, Saudi Arabia
    Duration: 14 days
    Case Study: Unveiling Magna: NEOM's luxury coastal destination

    A journey through Magna, NEOM's premier new destination set along one of the world's most beautiful and undiscovered coastlines.

Nestled in the Red Sea, Magna is NEOM’s bold new luxury destination—where untouched nature meets innovation. To showcase this vision, we designed a dynamic infographic that distilled Magna’s essence into a clear, compelling story.


Challenges

How do you translate Magna’s scale, its natural beauty, sustainability, and innovation, into a simple, engaging visual narrative?

Strategy and Execution

  • Researched Magna’s world of luxury, conservation, and economic potential.

  • Developed 3D-inspired concepts to capture both vision and detail.

  • Crafted a refined visual system: elegant palettes, bespoke icons, modern typography, and narrative-driven layouts.

  • Iterated with client feedback to achieve clarity and impact.

Results

  • The infographic was praised for its clarity, design, and storytelling.

  • Campaign launch drove strong engagement and amplified awareness of Magna across digital channels.

Conclusion

Through research, creativity, and collaboration, we transformed Magna’s complexity into an inspiring, accessible story, where luxury, nature, and innovation converge.

Contact me

hello@yousefbanihani.com | +(962) 788 26 5058 | World Citizen